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Not all buyers remember to mail the coupons, a phenomenon known in the industry as breakage, or the shoebox effect. Though it can be used interchangeably with breakage , [ 20 ] slippage is the phenomenon when a consumer has his or her rebate fulfilled, but he or she loses or forgets to cash the check.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Li Yongqi, manager at Jialifu Electric Vehicle Company, which makes electric scooters and tricycles, sells mostly domestically, but expects that wage cuts and job losses at other factories, and ...
Missouri's 1st congressional district is in the eastern portion of the state. It includes all of St. Louis City and much of northern St. Louis County, including the cities of Maryland Heights, University City, Ferguson and Florissant.
Nearly all of Thai production is consumed locally. Almost 85% of palm plantations and extraction mills are in south Thailand. At year-end 2016, 4.7 to 5.8 million rai (750,000 to 930,000 hectares; 1,900,000 to 2,300,000 acres) were planted in oil palms, employing 300,000 farmers, mostly on small landholdings of 20 rai (3.2 hectares; 7.9 acres).