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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2]
Mossimo Giannulli (born Massimo Giannulli [citation needed]; June 4, 1963 [citation needed]) is an American fashion designer who founded Mossimo, a mid-range clothing company, in 1986; Giannulli sold this company to Iconix Brand Group in 2006, exactly twenty years after it was founded.
There is no mandatory clothing size or labeling standard in the US, though a series of voluntary standards have been in place since the 1930s. The US government, however, did attempt to establish a system for women's clothing in 1958 when the National Bureau of Standards published Body Measurements for the Sizing of Women's Patterns and Apparel .
The company began as Candie's, Inc., whose brand it purchased in 1993.The Bongo brand was bought in 1998, then the Badgley Mischka brand was purchased in 2004. The Joe Boxer and Rampage brands were acquired on July 22, 2005, and September 15, 2005, respectively.
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
As a result, O'Brien and Shelton's work was rejected. In 1958, the National Bureau of Standards invented a new sizing system, based on the hourglass figure and using only the bust size to create an arbitrary standard of sizes ranging from 8 to 38, with an indication for height (short, regular, and tall) and lower-body girth (plus or minus). The ...