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Erhard Seminars Training, Inc. (marketed as est, though often encountered as EST or Est) was an organization founded by Werner Erhard in 1971 that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training".
The 1977 film Semi-Tough satirized Erhard and the est Training, through the fictional "Bismark Earthwalk Action Training," in which Bert Convy portrayed a character said to have been a parody of Erhard. Diana Ross and Joel Schumacher, who had both taken the est training, incorporated Werner Erhard's teachings into the 1978 musical film, The Wiz.
Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) [1]: 7 is an American lecturer known for founding est (offered from 1971 to 1984). [1]: 14 [2] In 1985, he replaced the est Training with a newly designed program, the Forum. [3]
Getting It: The Psychology of est is a non-fiction book by American clinical psychologist Sheridan Fenwick first published in 1976 which analyses Werner Erhard's Erhard Seminars Training or est. Fenwick based the book on her own experience of attending a four-day session of the est training, an intensive 60-hour personal-development course in ...
[2] [3] It replaced Erhard Seminars Training. Initially WE&A marketed and staged est training (in the form of the est seminars and workshops), but in 1984 the est training was replaced by WE&A with a briefer, a less authoritarian and more marketable program based on Werner Erhard's teachings and called The Forum. [3] [4]
Werner Erhard (born John Paul Rosenberg), a California-based former salesman, training manager and executive in the encyclopedia business, [2] [3] created the Erhard Seminars Training (est) course in 1971. [4] est was a form of Large Group Awareness Training, [5] [6] and was part of the Human Potential Movement.
Erhard Seminars Training (est), a New Age large-group awareness training program, 1971–1984; Espérance Sportive de Tunis, a Tunisian multi-sports club, founded in 1919; Est Cola, a Thai soft drink, launched in 2012; Effort satisficing theory, a decision-making strategy; see Satisficing § Effort satisficing theory
He was a former salesman, training manager and executive in the encyclopedia business. [3] [4] He created the Erhard Seminars Training (est) course in 1971. [5] est was a four-day, 60-hour self-help program given to groups of 250 people at a time. [6] The program was very intensive: each day would contain 15–20 hours of instruction. [7]