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Coco Chanel, known as the first modern dressmaker, made one of the greatest contributions to style in the 1920s: the two-piece dress. She created two-piece dresses out of jersey (fabric), a comfortable stretchy fabric. [3] The American public was receptive, embracing this relaxed style, which was perfect for the active woman on the go.
The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
The popularisation of the flapper style was due to film, radio and the media. Adrian was a popular designer for Metro-Goldyn-Mayer during the 1920s-1930s, dressing silent film actresses including Clara Bow, Norma Shearer, Greta Garbo and Joan Crawford: which influenced American women's fashion. [11]
The flapper lifestyle and look disappeared and the roaring '20s era of glitz and glamour came to an end in America after the Wall Street Crash of 1929. [105] Unable to afford the latest trends and lifestyle, the once-vibrant flapper women returned to their dropped hemlines, and the flapper dress disappeared.
By 1920, the "new woman" was a trend that saw lighter fabrics and dresses that were easier to put on. [65] Younger women were also setting the trends that older women started to follow. [65] The dresses of the 1920s could be pulled over the head and were short and straight. [66] It was acceptable to wear sleeveless dresses during the day. [66]
The straight leg wide-trousers (the standard size was 23 inches at the cuff) that men had worn in the 1920s also became tapered at the bottom for the first time around 1935. The new suit was adopted enthusiastically by Hollywood stars including Fred Astaire , Cary Grant , and Gary Cooper , who became the new fashion trendsetters after the ...
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