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Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men and women in the late 1950s who were termed modernists because they listened to modern jazz. [2] Elements of the mod subculture include fashion (often tailor-made suits), music (including soul, rhythm and blues and ska, but mainly jazz.
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
By 1968, the space age mod fashions had been gradually replaced by Victorian, Edwardian and Belle Époque influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars. Their hair worn below the collar bone.
Dame Barbara Mary Quant CH DBE FCSD RDI (11 February 1930 – 13 April 2023) was a British fashion designer and icon. [2] [3] She became an instrumental figure in the 1960s London-based Mod and youth fashion movements, and played a prominent role in London's Swinging Sixties culture.
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
Mod fashion is one of the most distinguishable of vintage styles thanks to its colorful prints, jaw-dropping hemlines and innovative designs that until the 1960s, had never been considered fashionable