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Trump's announcement this week is just the latest example of lessening political pressure on Bud Light. Kid Rock announced in December he was done boycotting the beer. But Trump's reversal is the ...
Right-wing media figures, including some on Fox News, quickly called for a boycott of Bud Light and Anheuser-Busch, the St. Louis-based company that produces over 100 beer brands, including ...
In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
Consumers continue to want the Bud Light brand to concentrate on the platforms that all consumers love, and we are doing just that through investing in partnerships with the NFL, Fields of Honor, news platforms, college football, and our recently announced return to partnering with the UFC. Two, they want Bud Light to focus on beer. [62]
Kid Rock shot cans of Bud Light after the beer brand partnered with transgender activist and Dylan Mulvaney. The content creator, who is famous for documenting her transition in her “Days of ...
The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982. By April, however, scrutiny was growing.
Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light. Some bars stopped carrying the beer, whether to dodge controversy or avoid losing ...
According to Bump Williams Consulting figures cited by Beer Marketer’s Insights, sales volume for Bud Light tumbled 21% in the week that ended April 15. What do social issues have to do with Bud ...