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The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations ...
Turn-of-the-century polls named it the Most Effective Campaign in the History of Advertising and named Moschitta the Most Effective Spokesperson. [citation needed] The 40th-anniversary issue of New York Magazine (October 6, 2008) listed it as number one in "The Most Memorable Advertisements Madison Avenue Ever Sold."
'Free Doritos' (Doritos, 2009) A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning ...
The most famous of the 'Marlboro Men' lived a long life after fading from the public limelight. Darrell Winfield, a resident of Riverton, Wyoming, was the longest living Marlboro Man to appear on billboards and in advertisements. Leo Burnett Ad Agency discovered him in 1968 while he was working on the Quarter Circle 5 Ranch in Wyoming. Winfield ...
Reagan was one of the first candidates to use this strategy; his presidential campaign was built on what many consider one of the most effective political campaign ads ever due to its direct ...
“The most effective ad that the Trump campaign ran in this campaign was, you know, ‘Kamala Harris is for they/them, and Donald Trump is for us.’ ... saying the far left made it seem the full ...
The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it."
Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972) [2] was an American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.