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2. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

3. Marketing mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix

   The 7 Cs Compass Model is a framework in co-marketing (symbiotic marketing). It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are ...

4. 3Cs model - Wikipedia

   en.wikipedia.org/wiki/3Cs_model

   A market segment change occurs where the market forces are altering the distribution of the user-mix over time by influencing demography, distribution channels, customer size, etc. This kind of change means that the allocation of corporate resources must be shifted and/ or the absolute level of resources committed in the business must be changed.

5. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

6. AIDA (marketing) - Wikipedia

   en.wikipedia.org/wiki/AIDA_(marketing)

   AIDA is a linchpin of the Promotional part of the 4Ps of the Marketing mix, the mix itself being a key component of the model connecting customer needs through the organisation to the marketing decisions. [31]

7. Porter's generic strategies - Wikipedia

   en.wikipedia.org/wiki/Porter's_generic_strategies

   Michael Treacy and Fred Wiersema (1993) in their book The Discipline of Market Leaders have modified Porter's three strategies to describe three basic "value disciplines" that can create customer value and provide a competitive advantage. They are operational excellence, product leadership, and customer intimacy.

8. Demand flow technology - Wikipedia

   en.wikipedia.org/wiki/Demand_Flow_Technology

   The central tenet to DFT is the primacy of customer demand in daily execution of the operation. According to Aberdeen Group, "Demand driven manufacturing involves a synchronized, closed loop between customer orders, production scheduling, and manufacturing execution; all while simultaneously coordinating the flow of materials across the supply chain."

9. Microsoft Office shared tools - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Office_shared_tools

   Small Business Financial Manager (SBFM) was an Excel-based tool which allowed users to analyze data and create reports and charts based on a created from user's accounting data from popular accounting packages (i.e. QuickBooks). It was first released in 1996 and bundled with Small Business editions of Office 97 or with every Office 2000 suite ...