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Specifically, consumer insights is a field that focuses on analyzing market research and acting as a bridge between research and marketing departments within a company. [1] Consumer insight is the intersection between the interests of the consumer and the features of a brand. Its main purpose is to understand why the consumer cares for the ...
The company has approximately 30,000 employees and operates in more than 100 countries. [1] NIQ acquired German market research firm GfK in 2023. Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business ...
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
In March 2021, the Company announced an agreement to acquire Linkfluence, a French SaaS company which uses artificial intelligence to algorithmically mine social media for consumer insights. [30] In April 2021, the Company announced an agreement to acquire their long-time partner, Klear, the market leader in the influencer marketing space. [31]
Comscore was founded in July 1999 in Reston, Virginia. [5] The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had was president in the mid-1990s.
As I mentioned earlier, in our Asia-Pacific consumer business, the environment in China remains challenging. ... unique consumer insights, global sourcing capabilities, and our disciplined ...
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