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By the late 1950s, the company moved steadily into the car scene, especially with its hot rods and race cars. In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's prowess and intent - the "Big T" (kit PC 78).
The model car "kit" hobby began in the post World War II era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell.
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [16] [17] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
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In the September issue, it was listed as for sale, with a price of US$7000; usual for a used custom car was $2000 to $3000. [22] In 1966, "Uncertain T" was offered as a Monogram model kit. [23] Around 1970, the car, then painted metallic gold, was sold to a California resident. Ownership could not be established, and in 2003 was still unknown. [24]
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.