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By the late 1950s, the company moved steadily into the car scene, especially with its hot rods and race cars. In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's prowess and intent - the "Big T" (kit PC 78).
The project was designed by model designer Tom Daniel in 1967 for the Monogram Company, inspired the trend of west coast surfers wearing German WW-I helmets.. After being displayed at the 1967 Chicago Toy Fair [2] the popular model kit hit the shelves in 1968 selling over two million units.
The model car "kit" hobby began in the post World War II era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell.
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [16] [17] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
In the September issue, it was listed as for sale, with a price of US$7000; usual for a used custom car was $2000 to $3000. [22] In 1966, "Uncertain T" was offered as a Monogram model kit. [23] Around 1970, the car, then painted metallic gold, was sold to a California resident. Ownership could not be established, and in 2003 was still unknown. [24]
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.