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2. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions.

3. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   The term 'promotion' tends to be used internally by the marketing function. To the public or the market, phrases like "special offer" are more common. Examples of fully integrated, long-term, and large-scale promotions are My Coke Rewards in the USA or Coke Zone in the UK and Pepsi Stuff.

4. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.

5. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

6. Domino's cuts back on promotional offers as costs bite - AOL

   www.aol.com/finance/dominos-cuts-back...

   The pizza chain said it will cut the number of chicken wings in its $7.99 carryout offer to eight pieces from 10 pieces, the first of a few changes the company is making to counter higher labor ...

7. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Non-commercial organizations may offer concessionary prices as a matter of social policy. [13] Free or reduced-rate travel is often available to older people (see, for example, Freedom Pass). In the United States, most grocery stores offer senior discounts, starting for those age 50 or older, but most discounts are offered for those over 60. [14]