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Kimo-kawaii, also known as "creepy-cute" or "gross-cute" in Japanese, has a unique look by combining Kawaii aesthetics with stylistic elements of horror and macabre. The style emerged in the 1990s when some people lost interest in cute and innocent characters and fashion.
The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
Japanese aesthetics comprise a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). [1] These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful .
The trend consists mainly of soft pastel colors, Y2K, anime, K-pop, and 1990s-inspired clothing, as well as cute and nostalgic prints with flowers and hearts, stuffed animals, fluffy pillows, and other soft and cuddly items. It parallels some of the Kawaii-centric aesthetics in Japan but with a more subdued look. [3]
This is a list of characters from Sanrio, a Japanese company specialized in creating kawaii (cute) characters. Sanrio sells and licenses products branded with these characters and has created over 450 characters. [1] Their most successful and best known character, Hello Kitty, was created in 1974. [2]
Kawaii is a concept in Japanese popular culture that describes cuteness and innocence. Kawaii aesthetics are commonly found in anime and manga, and elements of it also appear in contemporary Japanese street fashion. [24]
Cute amigurumi are the most aesthetically popular (see kawaii and chibi for more relevant cultural details). Amigurumi may be used as children's toys but are generally purchased or made solely for aesthetic purposes. [7] Although amigurumi originated in Japan, the craft has become popular around the world. [8]
The concept and genre of media reflects a blend between the aesthetic of kawaii and sexual themes in fiction. [124] Another common confusion is between the Lolita fashion style and cosplay. [135] Although both originated in Japan, they are different and should be perceived as independent from each other. [136]