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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Digital media, electronic media used to store, transmit, and receive digitized information; Electronic media, communications delivered via electronic or electromechanical energy; Hypermedia, media with hyperlinks; Interactive media, media that is interactive; Mass media, technologies that reach a large audience via mass communication
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media.
Digital media, new media, multimedia, and similar terms all have a relationship to both the engineering innovations and cultural impact of digital media. [22] The blending of digital media with other media, and with cultural and social factors, is sometimes known as new media or "the new media."
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
Mass media are the means through which information is transmitted to a large audience. This includes newspapers, television, radio, and more recently the Internet. Organizations that provide news through mass media in the United States are collectively known as the news media in the United States.
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Electronic media are media that use electronics or electromechanical means for the audience to access the content. [1] This is in contrast to static media (mainly print media ), which today are most often created digitally , but do not require electronics to be accessed by the end user in the printed form.