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In terms of political communication and its relationship to modern agenda-setting, Vian Bakir defines strategic political communication as comprising 'political communication that is manipulative in intent, utilizes social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment in ...
The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it ...
Easton, David (1965). A Systems Analysis of Political Life, New York, S.32. Systems theory in political science is a highly abstract, partly holistic view of politics, influenced by cybernetics. The adaptation of system theory to political science was conceived by David Easton in 1953.
Theories of political behavior, as an aspect of political science, attempt to quantify and explain the influences that define a person's political views, ideology, and levels of political participation, especially in relation to the role of politicians and their impact on public opinion .
Political communication and influence through microblogging—An empirical analysis of sentiment in Twitter messages and retweet behavior. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 3500-3509). IEEE. Stieglitz, S., & Dang-Xuan, L. (2013). Social media and political communication: a social media analytics framework.
Term Description Examples Autocracy: Autocracy is a system of government in which supreme power (social and political) is concentrated in the hands of one person or polity, whose decisions are subject to neither external legal restraints nor regularized mechanisms of popular control (except perhaps for the implicit threat of a coup d'état or mass insurrection).
In terms of political psychology, motivation is viewed as goal-oriented behavior driven by a need for four things; power, affiliation, intimacy, and achievement. [19] These categories were grouped by Winter (1996) from Murray's (1938) twenty suggested common human goals.
Thus, social structures significantly influence larger systems, such as economic systems, legal systems, political systems, cultural systems, etc. Social structure can also be said to be the framework upon which a society is established. It determines the norms and patterns of relations between the various institutions of the society.