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Theories of political behavior, as an aspect of political science, attempt to quantify and explain the influences that define a person's political views, ideology, and levels of political participation, especially in relation to the role of politicians and their impact on public opinion .
For example, one can be strongly disinclined to change to the Democratic Party if their family has voted Republican for a long time. In this case, the person's predisposition to the political party is already set, so they don't perceive information about Democratic Party or change voting behavior because of mass communication. Klapper's third ...
Easton, David (1965). A Systems Analysis of Political Life, New York, S.32. Systems theory in political science is a highly abstract, partly holistic view of politics, influenced by cybernetics. The adaptation of system theory to political science was conceived by David Easton in 1953.
Term Description Examples Autocracy: Autocracy is a system of government in which supreme power (social and political) is concentrated in the hands of one person or polity, whose decisions are subject to neither external legal restraints nor regularized mechanisms of popular control (except perhaps for the implicit threat of a coup d'état or mass insurrection).
In terms of political communication and its relationship to modern agenda-setting, Vian Bakir defines strategic political communication as comprising 'political communication that is manipulative in intent, utilizes social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment in ...
This learning process shapes perceptions that influence which norms, behaviors, values, opinions, morals, and priorities will ultimately shape their political ideology: it is a "study of the developmental processes by which people of all ages and adolescents acquire political cognition, attitudes, and behaviors."
The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it ...
Political cognition refers to the study of how individuals come to understand the political world, and how this understanding leads to political behavior. Some of the processes studied under the umbrella of political cognition include attention , interpretation, judgment, and memory .