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Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
Ideas surrounding narrative and political science began as a result of work conducted by scholar Walter R. Fisher who conceptualised the term narrative paradigm in order to contend that narrative is the most persuasive form of communication and is thus central to politics.
Term Description Examples Autocracy: Autocracy is a system of government in which supreme power (social and political) is concentrated in the hands of one person or polity, whose decisions are subject to neither external legal restraints nor regularized mechanisms of popular control (except perhaps for the implicit threat of a coup d'état or mass insurrection).
The study of possible genetic bases of political behavior has grown since the 1980s. The term genopolitics was coined by political scientist James Fowler in the early-2000s to describe research into identifying specific transporter/receptor genes responsible for ideological orientation beyond the sociopsychological realm of political socialisation.
Gabriel Almond defines it as "the particular pattern of orientations toward political actions in which every political system is embedded". [1]Lucian Pye's definition is that "Political culture is the set of attitudes, beliefs, and sentiments, which give order and meaning to a political process and which provide the underlying assumptions and rules that govern behavior in the political system".
Political socialization is the process by which individuals internalize and develop their political values, ideas, attitudes, and perceptions via the agents of socialization. Political socialization occurs through processes of socialization that can be structured as primary and secondary socialization.
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Scholars have begun to explore how internet technologies influence political communication and participation, especially in terms of what is known as the public sphere. The smartphone is a transformational communication technology that has features that include talk, text messaging, Internet access, electronic mail , faxing , pictures, video ...