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YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
YouTube Automation is noted for its scalability, enabling channel owners to potentially expand their channel's reach and content output without a corresponding increase in manual labor or time commitment. The model's flexibility is further underscored by its operability from any location with internet access.
Streamers can also become sponsored, or offer rewards in the form of competitions or games to the viewers in order to promote their channel and increase viewership and monetization. Some competitions offer large money prizes for the winner. A professional Fortine player, Bugha, won 3 million dollars at the Fortnite World Cup in July 2019. [27]
The tradition of video game monetization can be traced back to the monetization of real life games, before the existence of the computer. A game is usually constructed with players, tools and rules. The tools for the game were made by skilled craftsman, usually with valuable materials, as described in the history .
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
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Asmongold began his online career in 2009 by creating YouTube videos about World of Warcraft, in which he shared his insights, strategies, and game knowledge.His YouTube channel experienced steady growth, and he eventually started live-streaming on Twitch in 2011, initially as a hobby, and he began his active streaming career on Twitch in 2014. [15]