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As the 1960s progressed, Monogram and Revell squared off as rivals in the scale model market. While companies like AMT and MPC focused almost exclusively on cars, Monogram and Revell were more diversified, offering aircraft, naval craft and other military vehicles. Monogram aircraft kits were known for imaginative "operating features", such as ...
The Revell name now stands alone in the company logo, without the Monogram name also present, though Monogram still exists as an important line of models in the Revell catalogue. Hobbico also acquired Revell of Germany in 2012, reuniting the two brands under one banner, but often models sold in the U.S. show Revell Germany as the parent with ...
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Occidental Réplicas (Portugal) - Brand of a plastic plant for home products, that started to build models that were used or in use by the Portuguese armed forces current and past, age of discovery ships naus caravelles etc, spitfire Fiat G-91 fighters and T-6 Texan, and so on, sold several sprues molds to Revell and Italeri for several kits.
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.
Hobbico was started in 1985 when Tower Hobbies was combined with Great Planes Model Distributors to form Hobbico, Inc. In November 2005 the company became a 100% employee-owned ESOP (Employee Stock Ownership Plan). [2] In May 2007 Hobbico acquired Revell-Monogram, famous maker of Revell plastic model kits. [3]