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  2. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  3. Speeches and debates of Ronald Reagan - Wikipedia

    en.wikipedia.org/wiki/Speeches_and_debates_of...

    Reagan preparing for his farewell address to the nation from the Oval Office, 1989. Reagan's effectiveness as a public speaker earned him the moniker, "Great Communicator." ." Former Reagan speechwriter Ken Khachigian wrote, "What made him the Great Communicator was Ronald Reagan's determination and ability to educate his audience, to bring his ideas to life by using illustrations and word ...

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, he/she needs to do a lot of research on his/her audience's background to understand the values and knowledge of their audience to persuade ...

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [23]

  6. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Eloquence – fluent, elegant, persuasive, and forceful speech, persuading an audience. Ellipse – the suppression of ancillary words to render an expression more lively or more forceful. Elocutio – the stage of elaborating the wording of a text, using correct grammar and diction.

  7. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  8. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Covers the necessary parts of a speech which include the prosthesis (which is the statement of the proposition) and then the pistis (which is the proof of the statement), along with the prooemium (introduction) and epilogue. [1]: III.13:1–4

  9. Individual events (speech) - Wikipedia

    en.wikipedia.org/wiki/Individual_events_(speech)

    Although it can take the form of any of the accepted public-speaking structures, it often takes the form of an informative or persuasive speech. The event covers a variety of topics, but the use of humor is central to its execution. The speech should not resort to base humor, but should be topical and relevant to the idea presented. This type ...