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  2. Profit pools - Wikipedia

    en.wikipedia.org/wiki/Profit_pools

    The Profit pools is a strategy model that can be used to help managers or companies focus on profits, rather than on revenue growth. [1] The method was conceived by Orit Gadiesh and James L. Gilbert, both consultants at Bain & Co. presented the following definitions: "the total profits earned at all points along the value chain of an industry.

  3. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    These can also overlap with each other, for example, television is a typical example of visual-audio media. Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By ...

  4. Contribution margin - Wikipedia

    en.wikipedia.org/wiki/Contribution_margin

    In Cost-Volume-Profit Analysis, where it simplifies calculation of net income and, especially, break-even analysis.. Given the contribution margin, a manager can easily compute breakeven and target income sales, and make better decisions about whether to add or subtract a product line, about how to price a product or service, and about how to structure sales commissions or bonuses.

  5. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  6. Bonus–malus - Wikipedia

    en.wikipedia.org/wiki/Bonus–malus

    In call centers, a bonus–malus arrangement is a section in the contract between the company buying the call center services (buyer) and the company providing the call center services (call center) allowing for a payment to be made from one company to the other.

  7. PnL explained - Wikipedia

    en.wikipedia.org/wiki/PnL_Explained

    To calculate 'impact of prices' the formula is: Impact of prices = option delta × price move; so if the price moves $100 and the option's delta is 0.05% then the 'impact of prices' is $0.05. To generalize, then, for example to yield curves: Impact of prices = position sensitivity × move in the variable in question

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