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ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) [4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. [5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
He is the largest shareholder in the British internet fashion retailer ASOS and second-largest in German internet clothing retailer Zalando. He is also the largest individual private landowner in the UK. [2] As of September 2022, Povlsen was listed as the richest Dane with a net worth estimated at US$11.3 billion. [3]
Nicholas John Robertson (born November 1967) [1] is a British businessman, the co-founder of ASOS.com, an online fashion and beauty retailer, and its CEO from 2000 to 2015. Robertson, along with his brother Nigel Robertson the founder of FreePages, was educated at Canford School , Dorset.
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter was founded by Natalie Massenet in London in 2000.
The brand Clifford & Wills was sold to Spiegel. in 2000 with the intent to boost sales. [8] In 2004, J.Crew bought the rights to the brand Madewell, a defunct workwear manufacturer founded in 1937, and used the name from 2006 onwards as "a modern-day interpretation", targeted at younger women than their main brand. [14] [15] [16]
On 1 February 2021, ASOS announced it had acquired the Topshop, Topman, Miss Selfridge and HIIT brands out of administration for £265 million, paying an additional £65 million for current and pre-ordered stock. ASOS will keep 300 employees on as part of the deal but will not keep any of the brand's stores, putting 2,500 jobs at risk.
Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.