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The concept of a diamond eternity ring was created in the 1960s by diamond merchant De Beers. [5] [6] American investigative journalist Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, required the purchase of 90–95% of the uncut gem diamonds ...
Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979. [34]
A wedding anniversary is the anniversary of the date that a wedding took place. Couples often mark the occasion by celebrating their relationship, either privately or with a larger party. Special celebrations and gifts are often given for particular anniversary milestones (e.g., 10, 15, 20, or 25 years).
A diamond solitaire engagement ring. Now popular in engagement rings, this usage dates back to the marriage of Maximilian I to Mary of Burgundy in 1477. [17] A popular style is the diamond solitaire, which features a single large diamond mounted prominently. [18]
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Born into an affluent aristocratic family, Lady Diana Spencer owned some high-quality jewellery. Prior to her marriage to Prince Charles, she often wore a gold Cartier Russian wedding ring of three yellow gold bands on the little finger of her right hand and a diamond and white gold eternity ring from the family collection on her third finger.