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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name. The change also replaced Team Knowhow and Carphone Warehouse brands within the existing Currys brand. This ...
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Currys Digital was an electrical retailer in the United Kingdom owned by Dixons Carphone, with its origins in a photographic shop opened by Charles Kalms. The chain was known as Dixons until 2006, when parent company DSG International announced they were moving away from the Dixons brand, except in Ireland and airports in the United Kingdom.
Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone). [ 1 ] Early life