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  2. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]

  3. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  4. Develco Products - Wikipedia

    en.wikipedia.org/wiki/Develco_Products

    In 2014 they launched a white label version of their IoT Platform and Zigbee devices, including the first generation of the Squid.link gateway. After launching their Software Development Platform Develco Products became one of the Zigbee top 10 products certifiers. In 2017, Develco Products launched a Software Developer Platform, and reported ...

  5. Klaviyo - Wikipedia

    en.wikipedia.org/wiki/Klaviyo

    The company was founded in 2012 by Andrew Bialecki and Ed Hallen. [9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies. [8]In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.

  6. Marketo - Wikipedia

    en.wikipedia.org/wiki/Marketo

    Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. [1] [2] [3] In 2018, Marketo was acquired by Adobe Inc. [1] [4]

  7. Aprimo - Wikipedia

    en.wikipedia.org/wiki/Aprimo

    Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.