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As the 1960s progressed, Monogram and Revell squared off as rivals in the scale model market. While companies like AMT and MPC focused almost exclusively on cars, Monogram and Revell were more diversified, offering aircraft, naval craft and other military vehicles. Monogram aircraft kits were known for imaginative "operating features", such as ...
The Revell name now stands alone in the company logo, without the Monogram name also present, though Monogram still exists as an important line of models in the Revell catalogue. Hobbico also acquired Revell of Germany in 2012, reuniting the two brands under one banner, but often models sold in the U.S. show Revell Germany as the parent with ...
Plastic Model & Tool Catalog 2015 , Magazine Daichi, April 2015; Lune, Peter van. "FROG Penguin plastic scale model kits 1936 - 1950". Zwolle, The Netherlands, 2017, published by author ISBN 978-90-9030180-8
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Aurora Plastics Corporation (USA) - sold their molds to Monogram in 1977, and later bought by Revell; Aurora-Heller (USA-France) AvanGarde Model Kits (AMK) (Macau, China) Avia (Russia) AVI Models (Czech Republic) Avis (Ukraine) AV-USK / Aviation USK (USA) AZ model (Czech Republic) Azur (Czech Republic/France) - Brand of Special Hobby