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Inbound marketing focuses on lead generation, and outbound marketing focuses on sending messages for sales, promotions, contests, donations, television program voting, appointments and event reminders. There are 5 key components to SMS marketing: sender ID, message size, content structure, spam compliance, and message delivery.
Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf ...
SMS is a stateless communication protocol in which every SMS message is considered entirely independent of other messages. Enterprise applications using SMS as a communication channel for stateful dialogue (where an MO reply message is paired to a specific MT message) requires that session management be maintained external to the protocol.
An alternative to inbound SMS is based on long numbers (international mobile number format, e.g., +44 7624 805000, or geographic numbers that can handle voice and SMS, e.g., 01133203040 [44]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as TV voting, [47] product ...
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Mobile marketing research is a method of data collection using the functions of mobile devices, like mobile phones, smartphones, and PDAs. With increasing members of the public having access to personal mobile devices in the 21st century, mobile marketing research developed as a way to utilize mobile communication for research purposes.
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
SMS text messaging was the first such service. The first person-to-person SMS text message was sent in Finland in December 1994. SMS (Short Message Service) gradually began to grow, becoming the largest data service by number of users in the world, currently with 74% of all mobile subscribers or 2.4 billion people active users of SMS in 2007.