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A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5] Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
As phone lines became more popular—between 1942 and 1962, the number of phones in the U.S. grew 230% to 76 million—telephone companies realized they would run out of phone numbers.
An unpublished number is also excluded from directory assistance services, such as 411. Landline telephone companies often charge a monthly fee for this service. As cellular phones become more popular, there have been plans to release cell phone numbers into public 411 and reverse number directories via a separate Wireless telephone directory ...
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...