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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
As of 2016, Ketchum has won more Silver Anvils from the Public Relations Society of America than any other agency. [31] Its campaigns have been awarded "Campaign of the Year" by PRWeek five times, [62] and Ketchum was the 2002 [63] and 2012 [64] PRWeek Agency of the Year. Ketchum London was named Agency of the Decade by U.K.’s CorpComms ...
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VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923.
In 1999, advertising industry veterans Ric Van Sickle, Clay Cooper, and Don Weaver left the "big agency" world to found Plan B as an on-demand, results-driven "Agency Alternative." Plan B now has offices in Chicago, New Orleans, and San Francisco servicing a wide array of clients in diverse industries, ranging from automotive to health and ...
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