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2. National Quality Research Center - Wikipedia

   en.wikipedia.org/wiki/National_Quality_Research...

   The National Quality Research Center ('NQRC') at the Stephen M. Ross School of Business, University of Michigan, is a research and teaching center focusing on the measurement of customer satisfaction and the study of its relationships to quality, customer retention, and other variables, for both private and public sector organizations, and for national economies.

3. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

4. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   4) Customer loyalty is influenced, not only by customer satisfaction but also employee satisfaction. Customer loyalty is a function of customer satisfaction. In many firms, especially service-oriented industries such as retailing, health-care, financial services, education, and hospitality the level of satisfaction experienced by front-line ...

5. Customer service - Wikipedia

   en.wikipedia.org/wiki/Customer_service

   Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9]

6. Customer satisfaction research - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction_research

   Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study).

7. Customer retention - Wikipedia

   en.wikipedia.org/wiki/Customer_retention

   Customer retention is an outcome that is the result of several different antecedents as described below. Customer satisfaction: Research shows that customer satisfaction is a direct driver of customer retention in a wide variety of industries. Despite the claims made by some one-off studies, the bulk of the evidence is unambiguously clear ...