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  2. Omnichannel - Wikipedia

    en.wikipedia.org/wiki/Omnichannel

    Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan , omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".

  3. Omnichannel order fulfillment - Wikipedia

    en.wikipedia.org/wiki/Omnichannel_order_fulfillment

    Omnichannel order fulfillment. Omnichannel order fulfillment is a material handling fulfillment strategy and process that treats inventory as fully available to all channels (e-commerce, store replenishment and wholesale) from one location. While the internal fulfillment process may diverge to optimize the operations, the outbound process only ...

  4. Omnichannel retail strategy - Wikipedia

    en.wikipedia.org/wiki/Omnichannel_retail_strategy

    Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, [citation needed] is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). By the mid-2010s, many (physical store) retailers offered ordering via their ...

  5. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool.

  6. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    Marketing channel. A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for ...

  7. Order fulfillment - Wikipedia

    en.wikipedia.org/wiki/Order_fulfillment

    Delivery lead time is the blue bar, manufacturing time is the whole bar, the green bar is the difference between the two. Order fulfilment (in American English: order fulfillment) is in the most general sense the complete process from point of sales enquiry to delivery of a product to the customer. Sometimes, it describes the more narrow act of ...

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