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Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a recall in 2004 due to a fault in the pasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedian Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
Heineken Lager BeerHeineken Pilsener. Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (pronounced [ˈɦɛinəkə (n)]), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
In his 1989 "Oudejaarsconference" (end-of-year show), he ridiculed Buckler, a low-alcohol beer brewed by Heineken. As a result sales plummeted and the brand was eventually withdrawn from the market. Van 't Hek has often cited this as the best joke in his career and has subsequently referred to it in all his retrospective shows.
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Spritzes, Spritzers, and Sodas. Whether it’s an Aperol spritz, white wine spritzer, vodka soda, or ranch water, any alcoholic drinks that include a good amount of plain or sparkling water will ...
Heineken, world’s second-largest brewer, launched its no alcohol range with the “now you can” campaign, where people were seen driving and making presentations with a Heineken 0.0 bottle in ...
Heineken 0.0 launched globally in 2017 before making its way to U.S. markets in January 2019 -- but based on the growing demand for low-alcohol beverages, Heineken 0.0 is on track to be a top ...
Red Stripe is a 4.7% ABV pale lager brewed by Desnoes & Geddes in Jamaica and the Netherlands. It was first introduced in 1928 from a recipe developed by Paul H. Geddes and Bill Martindale. In 1993, Guinness Brewing Worldwide, now Diageo, acquired a controlling interest in Desnoes & Geddes, and took over international distribution in many markets.