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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order ...

  3. Nonprobability sampling - Wikipedia

    en.wikipedia.org/wiki/Nonprobability_sampling

    Nonprobability sampling is a form of sampling that does not utilise random sampling techniques where the probability of getting any particular sample may be calculated. Nonprobability samples are not intended to be used to infer from the sample to the general population in statistical terms. In cases where external validity is not of critical ...

  4. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Research. A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely.

  5. Theoretical sampling - Wikipedia

    en.wikipedia.org/wiki/Theoretical_sampling

    Theoretical sampling. Theoretical sampling is a process of data collection for generating theory whereby the analyst jointly collects codes and analyses data and decides what data to collect next and where to find them, in order to develop a theory as it emerges. [1] The initial stage of data collection depends largely on a general subject or ...

  6. Social research - Wikipedia

    en.wikipedia.org/wiki/Social_research

    Research. Social research is research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative. [1] Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analyses of many cases (or across intentionally ...

  7. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    v. t. e. In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims.

  8. Structured interview - Wikipedia

    en.wikipedia.org/wiki/Structured_interview

    A structured interview (also known as a standardized interview or a researcher-administered survey) is a quantitative research method commonly employed in survey research. The aim of this approach is to ensure that each interview is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated ...

  9. Sampling (statistics) - Wikipedia

    en.wikipedia.org/wiki/Sampling_(statistics)

    Sampling (statistics) In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population. The subset is meant to reflect the whole population and statisticians ...