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The peanut butter company Laura Scudder's and the juice company After the Fall were purchased in 1994, [14] and that year J.M. Smucker also changed advertising agencies from Wyse Advertising to the Leo Burnett Company. [15] The annual Peanut Butter Festival in the town of New Bethlehem, Pennsylvania is co-sponsored by Smucker's. [21]
In 2009, Smucker's marketed the Laura Scudder's brand of natural peanut butter on the west coast. According to a March 31, 2010, announcement, [ 20 ] Snack Alliance, Inc. was acquired by Shearers Foods Inc., a manufacturer of competing salty snacks in different regions of North America.
Goober is a combination of peanut butter and jelly in a single jar. It is sold in US, the UK, Canada, Singapore, and other parts of the Commonwealth, and is named after a familiar denomination for peanut in American English, goober pea, from the Gullah name for the peanut, guber. Goober was introduced by The J.M. Smucker Company under the ...
9. Smuckers Lost Out on a PB&J Patent. J.M. Smuckers, maker of the lunch-box-friendly Uncrustables peanut butter and jelly sandwiches, probably figured it had little to lose by patenting a "sealed ...
The rolling heartland of Orrville, Ohio, is home to a $13 billion international business comprised of spreads, snacks, coffee, and pet food. For 127 years, the J.M. Smucker Company has operated a ...
"Over 70% of peanut butter buyers are not purchasing a chocolate-flavor spread today, and we anticipate this innovation will be highly incremental to the brand," J.M. Smucker CEO Mark Smucker said.
Jerome Monroe Smucker (December 5, 1858 – March 20, 1948) [1] was an American farmer and entrepreneur who founded The J.M. Smucker Company food and beverage firm in 1897, starting out selling apple butter from the back of a horse-drawn wagon. He was of Swiss descent.