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Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value. (This may differ in cases where reverse ordering of the Likert scale is needed).
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)
Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. [1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946.
Likert scale – Respondents are asked to indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point response scale (not to be confused with a Likert scale). The same format is used for multiple questions. It is the combination of these questions that forms the Likert scale.
Respondents are required to indicate their level of agreement with each item using a Likert scale or, more accurately, a Likert-type scale. An item on a personality questionnaire, for example, might ask respondents to rate the degree to which they agree with the statement "I talk to a lot of different people at parties" on a scale from 1 ...
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In the example shown in Figure 1, the threshold locations are −1.5, −0.5, 0.5, and 1.5 respectively. Respondents may obtain scores in many different ways. For example, where Likert response formats are employed, Strongly Disagree may be assigned 0, Disagree a 1, Agree a 2, and Strongly Agree a 3.