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  2. Internal Revenue Code section 162 (a) - Wikipedia

    en.wikipedia.org/wiki/Internal_Revenue_Code...

    It concerns deductions for business expenses. It is one of the most important provisions in the Code, because it is the most widely used authority for deductions. [1] If an expense is not deductible, then Congress considers the cost to be a consumption expense. Section 162(a) requires six different elements in order to claim a deduction.

  3. Expenses versus capital expenditures - Wikipedia

    en.wikipedia.org/wiki/Expenses_versus_Capital...

    The taxpayer argued that the costs of installation were deductible and the tax court agreed. The costs of installation only permitted the taxpayer to continue the plant’s operation. The expenses did not add to the value of the business or permit the taxpayer to make new uses of the basement. 4.

  4. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.This arrangement allows businesses to outsource part of the sales process. [1]

  5. Amazon is already disrupting the streaming advertising ... - AOL

    www.aol.com/finance/amazon-already-disrupting...

    Ad buyers have paid Amazon a reported cost per thousand, or CPM rate, between $30 and $35. The low price has forced competitors to follow suit. The low price has forced competitors to follow suit.

  6. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    Every dollar expended in direct mail advertising translates to an additional $2 on the company's bottom line. The value of the first ROMI is in its simplicity. In most cases a simple determination of revenue per dollar spent for each marketing activity can be sufficient to help make important decisions to improve the entire marketing mix.

  7. Walmart's latest fight with Amazon is digital advertising - AOL

    www.aol.com/finance/walmarts-latest-fight-amazon...

    Walmart's move to capture more data and advertising power comes as Amazon grew its ads business 27% year over year, according to its most recent quarterly report.

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