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According to company claims, d-CON was selling more rodent killer in a week than their nearest competitor sold in a year. [5] A month later, the company was up to 100 non-sales employees. [4] To increase momentum for the new product, Ratner organized a 15-day experiment in Middleton, Wisconsin, a town with a particularly bad rat problem. On ...
The album debuted at number six on the Billboard 200 with 41,000 album-equivalent units; it sold 40,000 copies in its first week. [17] It was the fifth-best-selling album of the week and spent three more in the Top 200 before falling off the chart. [18]
The first application of a calciferol in rodenticidal bait was in the Sorex product Sorexa D (with a different formula than today's Sorexa D), back in the early 1970s, which contained 0.025% warfarin and 0.1% ergocalciferol. Today, Sorexa CD contains a 0.0025% difenacoum and 0.075% cholecalciferol combination.
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Enough electric current flows through the small body of the insect to heat it to a high temperature. [3] The impedance of the power supply and the arrangement of the grid is such that it cannot drive a dangerous current through the body of a human. Bug Zapper (electric insect killer) electrocutes a big fly
Warning label on a tube of rat poison containing bromadiolone on a dike of the Scheldt river in Steendorp, Belgium. Bromadiolone is a potent anticoagulant rodenticide.It is a second-generation 4-hydroxycoumarin derivative and vitamin K antagonist, often called a "super-warfarin" for its added potency and tendency to accumulate in the liver of the poisoned organism.
By November 19, the town's rat problem was over with no "signs of rats in the entire area". [7] By December, d-CON was spending $30,000 a week on coast-to-coast ads across 425 radio stations. According to company claims, d-CON was selling more rodent killer in a week than their nearest competitor sold in a year. [7]