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Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.
It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
The two fought an extended fight for logo rights in China, but eventually reached a compromise in 2003. Crocodile agreed to change its logo to have a more vertical tail and more scales for its logo. [17] In 2013, Crocodile Garments won the right to appeal this trademark agreement in New Zealand. [18]
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
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This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .