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Fairtrade International was established in 1997. It set private standards relating to labour, cooperative organisation, and the governance of the Fairtrade benefits. The organisation was divided in January 2004 into two independent organisations: [5]
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
Founded in 1998 by the Institute for Agricultural Trade Policy (IATP), [3] Fair Trade USA is an independent, nonprofit organization that sets standards, [4] certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
The Fairtrade Foundation is a charity based in the United Kingdom that aims to help disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards.
Fair trade handicraft and jewellery production has risen in recent years [may be outdated as of March 2022], aided by North American and European online retailers developing direct relationships to import and sell the products online. The sale of fair trade handicrafts online has aided the development of female artisans in Latin America. [73]
Sign announcing Wolfville's (Canada) Fair Trade Town status. The following fair trade products are currently certified by Fairtrade Canada and available throughout the country: coffee, tea, cocoa, sugar, fresh fruit, grains (rice and quinoa), spices and herbs, cotton, wine, flowers, nuts and oils (shea butter and olive oil), and sports balls.
The Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more. The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from ...
By implementing a strategic marketing plan that includes events, targeted consumer outreach, and creative promotions, alongside a distribution strategy to make fair trade products easily available to consumers. The project should shift consumer buying patterns towards sustainable consumption in order to achieve its objective. [3] [4]