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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
About 2010, similar to Matchbox or Hot Wheels, Majorette was moving into plastic cars and trucks of larger sizes. One example from this new "Kids Mate" series was a Mini Cooper in about 1:20 scale. The car is very detailed and complete with all opening features, but all in plastic in a package with bright (but Majorette-like) red colors.
The C2 and C3 models of the Audi 100 were marketed in North America as the Audi 5000 from 1978 to 1988, and in South Africa as the Audi 500. In 1993, the models were mildly restyled, and renamed the Audi A6 series in conjunction with a general new Audi naming scheme, until they were replaced by a new generation of A6, internally code-named C5 ...
By 1966, more than 100 million Matchbox toys were sold each year. Odell retired in 1973 but returned in 1981 when Lesney ran into financial problems. [2] The company was declared insolvent in 1982 and sold to Universal Toys. [1] He founded Lledo, a small vehicle model manufacturing company, and was active in that business until 1999 when he ...
In the 1960s, many European models had opening parts and working components, but today few of the smaller scale toys do. More working parts mean more production expense and Hot Wheels and Matchbox vehicles now rarely have such features. Today, the number of moving parts has been reduced even in large-scale models.