Ad
related to: perception management
Search results
Results From The WOW.Com Content Network
Perception management is a term originated by the US military. [citation needed] The US Department of Defense (DOD) gives this definition: Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately ...
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. [1]
In 1994 Steve Haeckel and Lou Carbone further refined the original concept and collaborated on a seminal early article on experience management, titled "Engineering Customer Experiences", where they defined experience as "the 'take-away' impression formed by people's encounters with products, services and businesses — a perception produced ...
Free response is an experimental method frequently used in impression formation research. The participant (or perceiver) is presented with a stimulus (usually a short vignette or a list of personality descriptors such as assured, talkative, cold, etc.) and then instructed to briefly sketch his or her impressions of the type of person described.
Perceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses.
Perception management – Influence tactic; Planning – Regarding the activities required to achieve a desired goal; Business process management – Business management discipline – Ensemble of activities of planning and monitoring the performance of a process, especially in the sense of business process, often confused with reengineering
[14] [15] Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. [16]
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.