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Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of board-sports brands, for an undisclosed sum. [19] Billabong began 2010 with the signing of a 10-year licensing deal with popular skateboard company Plan B, and Plan B subsequently entered into a partnership arrangement with Element. [20]
She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modelled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. [2] Kerr was also the brand ambassador of Australia's most recognised swimwear brand, Seafolly. [12]
Roxy: 1990 United States RVCA: 2001 United States Seafolly: 1975 Australia Speedo International Limited: 1914 Australia Splash About International: 2001 United Kingdom Tori Richard: 1956 United States Triumph International: 1886 Germany: Tyr Sport, Inc. 1985 United States Une Piece: 2016 Australia Venus Swimwear: 1984 United States Victoria's ...
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
Lake was the face used to launch the brand Roxy.The early Roxy campaigns that featured Sanoe were shot by the New York fashion photographer Dewy Nicks. [3] The campaigns are credited for helping to create a new genre within the surfing industry for females by broadening their representation outside of competitive surfing.
The Billabong Pro Pre Trials in Hookipa, Maui; The Volcom Pufferfish Surf Series in Pinetrees, Kauai. [5] Beginning in 2004, Blanchard also established her professional relationship with Rip Curl swimwear, in which she designed and modeled, including a line of wetsuits. [6]