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  2. Crisco - Wikipedia

    en.wikipedia.org/wiki/Crisco

    Crisco is an American brand of shortening that is produced by B&G Foods. Introduced in June 1911 [ 1 ] by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil , originally cottonseed oil .

  3. Shortening - Wikipedia

    en.wikipedia.org/wiki/Shortening

    Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. [1] In the earlier centuries, lard was the primary ingredient used to shorten dough. [2]

  4. Spry Vegetable Shortening - Wikipedia

    en.wikipedia.org/wiki/Spry_Vegetable_Shortening

    Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.

  5. List of Procter & Gamble brands - Wikipedia

    en.wikipedia.org/wiki/List_of_Procter_&_Gamble...

    Fit, fruit and vegetable rinse, sold in the Philippines from 1998 to 2000. Fling, disposable dishcloth brand. Fluffo, golden yellow shortening sold mid-1950s to early 1960s. Fresco bath soap; Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White. Hidden Magic, hair ...

  6. B&G Foods - Wikipedia

    en.wikipedia.org/wiki/B&G_Foods

    The next year, B&G bought the Crisco brand of cooking oils and shortening along with its manufacturing facility in Cincinnati, Ohio from The J.M. Smucker Company for approximately US$550 million. [ 32 ] [ 33 ] Also in 2020, B&G bought Wellesley, Massachusetts -based frozen vegan foods producer Farmwise Farms with a goal of complementing its ...

  7. Cottonseed oil - Wikipedia

    en.wikipedia.org/wiki/Cottonseed_oil

    In 1911, Procter & Gamble launched an aggressive marketing campaign to publicize its new product, Crisco, a vegetable shortening that could be used in place of lard. [44] Crisco placed ads in major newspapers advertising that the product was "easier on digestion ... a healthier alternative to cooking with animal fats ... and more economical ...