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By the mid-20th-century, home cooks often substituted Crisco for butter in baked goods, such as was the case in this orange cake recipe Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced sunflower oil under the trade name Puritan Oil, which was marketed as a lower- cholesterol alternative.
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.
Shortening was also more neutral in flavor than butter and lard which gave it a unique advantage when cooking. [7] With these advantages, plus an intensive advertisement campaign by Procter & Gamble, Crisco quickly gained popularity in American households. [4]
1/2 cup (1 stick) butter or margarine , softened 3/4 cup packed light brown sugar ... 1-2/3 cups (10-oz, pkg.) Hershey's Kitchens Sea Salt Caramel Flavored Baking Chips. Directions:
Traditionally, cooks use butter, shortening, or oils poured or rubbed on cookware. [2] Most cooking sprays have less food energy per serving than an application of vegetable oil, because they are applied in a much thinner layer: US regulations allow many to be labelled " zero-calorie "; in the UK sprays claim to supply "less than 1 calorie per ...
Clabber Girl produces baking powder, baking soda, corn starch, gelatins, and puddings under the Clabber Girl, Rumford, Davis, Hearth Club, and Royal brands. [31] The next year, B&G bought the Crisco brand of cooking oils and shortening along with its manufacturing facility in Cincinnati, Ohio from The J.M. Smucker Company for approximately US ...