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Prime Hyrdation LLC was sued April 8 in the Southern District of New York over "misleading and deceptive practices" regarding the company's 12-ounce energy drinks containing between 215-225 ...
One of the most well-known brands, Prime—which raked in $16.2 million in the first quarter of 2024—gained even more visibility after Donald Trump and Elon Musk were recently seen sipping on ...
Logan Paul’s beverage brand PRIME has defended the amount of caffeine in its energy drinks after lawmakers and health experts called on the US Food and Drug Administration to investigate the ...
The marketing of energy drinks has been a high concern recently, with government officials in New York asking the Food and Drug Administration to investigate PRIME energy drinks.
Excessive consumption of energy drinks can have serious health effects resulting from high caffeine and sugar intakes, particularly in children, teens, and young adults. [18] [19] Excessive energy drink consumption may disrupt teens' sleep patterns and may be associated with increased risk-taking behavior. [18]
Several Australian schools have instituted bans on Prime Energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32 mg per 100 ml, while Prime contains around 56 mg per 100 ml. A sports dietician, who described the drink as an ...
Athletes that are actively training lose water and electrolytes from their bodies by sweating, and expending energy.Sports drinks are sometimes chosen to be a solution for this problem through fluid replacement, carbohydrate loading and nutrient supplementation, [4] although the same source also states that "Whether water or a sports drink is consumed is the athlete's choice."
PRIME Energy contains 200 milligrams of caffeine — equal to six Cokes or 2.5 Red Bulls. Pediatricians say children should not consume any amount of caffeine.