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Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the ...
Examples of such an activity may be project budget accounting, customer liaison, etc. Manufacturing – Marketing research – Middle management – Motivation – is the set of reasons that determines one to engage in a particular behavior.
Analyzing the competitor's marketing strategies makes it easier for small businesses to gain market share. Marketing mix [45] – Marketing mix is a crucial factor for any business to be successful. Especially for a small business, examining a competitor's marketing mix can be very helpful.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.
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