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What made the shoe unique for its time was the triple-density sole used for cushioning, the exposed gel packs that the company frequently used in its shoes, and the split tongue which allowed to more easily put on the shoe. [2] The shoe only lasted in the market for 2 years before Asics replaced it with the Gel-Lyte Ultra in 1992. Despite its ...
At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3] The shoe was relaunched in December 2020. [4] The shoe saw prominent success with many consumers buying the shoe for its versatile design as well as comfort.
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...