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Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
In Amazon's system, those making the original purchase are allowed to leave a verified review for the product, thus boosting the rating by posting a fake five-star review. The customer's address may have been previously obtained by a third-party seller, or even through a simple Internet search.
One of the many reasons we love Amazon is because of their stellar customer review section. Having the ability to read thousands of opinions from customers before hitting the purchase button is ...
Thomas Hickman, 34, a delivery driver for Amazon in Georgia, told CNN that workdays can be grueling, often taking 12 hours to deliver hundreds of packages with limited breaks. “The pay needs to ...
Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other ...
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There are many ways of how firms can engage in non-price competition to increase their market share and retain their customer base. Examples are such like loyalty programs, subsidized delivery, unique selling points, brand recognition, ethical and/or charitable concerns, after-sales service, positive feedback reviews, marketing campaigns and ...
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