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Occasionally, the speedo genericized trademark is applied to square cut swimsuits, [citation needed] but in general the generic term is used in reference to swimming briefs. Swim briefs are also referred to as competition briefs, swimming trunks, bathers, togs, racer bathers, posing briefs, racing briefs, and colloquially in Australia, New ...
Speedo began the next decade by completing its acquisition of Robert Shaw & Company in 1971. [14] The 1970s also saw the company pioneer the use of elastane (spandex) and the brand's use in Olympic record breaking continued at the 1972 Munich and 1976 Montreal games, the latter of which Speedo was an official swimwear licensee. [9]
Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]
[10] 98% of all swim medals won and 23 of the 25 world records broken at the Beijing Olympics were won by swimmers wearing the suit. [11] As of August 24, 2009 [update] , 93 world records had been broken by swimmers wearing a LZR Racer, [ 4 ] and 33 of the first 36 Olympic medals have been won wearing it.
With the advent of rubber technology, latex swimming caps became mass-produced in the 1920s, and more efficient silicone caps appeared in the 1970s. Today, competitive swimwear is a major business for companies like Speedo, Arena and TYR and its development involves such institutions as NASA and Australian Institute of Sport.
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