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According to a 2008 Jakarta Post study, Sederhana was the most popular fast food chain in Indonesia. [5] A 2018 study by Roy Morgan Research found that Sederhana was still the most popular restaurant chain in Indonesia with 28.4 million customers in 2017–2018, due to its popularity outside the Greater Jakarta area where international fast food chains such as KFC were more popular. [6]
Padang dish or Minangkabau dish is the cuisine of the Minangkabau people of West Sumatra, Indonesia.It is among the most popular cuisines in Maritime Southeast Asia.It is known across Indonesia as Masakan Padang (Padang cuisine) after Padang, the capital city of Western Sumatra province. [1]
Some merchants develop their own brand for their restaurants. The prominent Minangkabau restaurant chain is Restoran Sederhana managed by Bustamam, which has over 160 outlets across Indonesia and Malaysia. [13] Besides Restoran Sederhana, other Minang restaurant chains that have expanded overseas are Sari Ratu, Garuda and Natrabu.
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Name Known for Parent company First store location Founded Locations worldwide Employees Related restaurants 85°C Bakery Cafe: Baked goods: Taipei, Taiwan
Studies conducted by the Jakarta Post reveal that it is the fifth most popular fast food chain in Indonesia after Restoran Sederhana, KFC, McDonald's, and Pizza Hut. [6] As the Westernization of Indonesia took off in the 1990s, California Fried Chicken took advantage of the growth of American-style malls in the country, reaching 90 locations by ...
Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [ 1 ] [ 2 ] [ 3 ] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.
There is no single defined recipe for nasi goreng, as every fried rice dish with certain mixtures, additions, ingredients, and toppings could lead to another recipe of nasi goreng. [42] There is an innumerable variety of fried rice recipes described as nasi goreng in the nations of Brunei, Indonesia, Malaysia, and Singapore.