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According to a 2008 Jakarta Post study, Sederhana was the most popular fast food chain in Indonesia. [5] A 2018 study by Roy Morgan Research found that Sederhana was still the most popular restaurant chain in Indonesia with 28.4 million customers in 2017–2018, due to its popularity outside the Greater Jakarta area where international fast food chains such as KFC were more popular. [6]
In economics, the menu cost is a cost that a firm incurs due to changing its prices. It is one microeconomic explanation of the price-stickiness of the macroeconomy put by New Keynesian economists. [1] The term originated from the cost when restaurants print new menus to change the prices of items.
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Padang dish or Minangkabau dish is the cuisine of the Minangkabau people of West Sumatra, Indonesia.It is among the most popular cuisines in Maritime Southeast Asia.It is known across Indonesia as Masakan Padang (Padang cuisine) after Padang, the capital city of Western Sumatra province. [1]
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Visual perception and attention are linked to how customers read a menu. [5] Most menus are presented visually (though many restaurants verbally list daily specials). The majority of menu engineering recommendations focus on how to increase attention by strategically arranging menu categories within the pages of the menu, and item placement within a menu category.